01 · QR Code Sign-Up
A code of its own, for every business.
Every business on Stick gets a unique QR code. A customer scans it, enters a first name, birthdate, and cell phone number, and they're signed up — no app, no download.
Case Study 05
Product
Stick
Category
B2B SMS/MMS platform
Built by
Slytrunk, for Slytrunk
Scope
- Product design
- Platform build
- Brand
- Marketing site
The starting point · Where we came in
Some small businesses already have a phone number customers trust. Almost none of them use it to engage with their customers.
Email gets filtered. Social gets throttled by an algorithm that isn't paid to show a small business to its own followers. A loyalty app asks for a download most people won't make for one shop. A text message skips all of it — it shows up on the one screen everyone already checks, from a number the business already owns.
Nobody had turned that into a product a business could actually run. So we did — for ourselves, as the first customer.
The part everyone skips
The easy version was another bulk-texting tool. Import a list, blast a sale, hope nobody replies STOP.
That version already exists, more than once. It gets a business a list, not a program: no clean way for a customer to opt in on their own terms, and no reason to want the next message instead of blocking the number. No incentive for the customer to stay engaged with the business.
The toolset used by the business must be user friendly, easy to use and fast.
The idea we brought
Make signing up the easy part, and make it worth doing.
A customer scans a code at the counter, enters a first name, a birthdate, and a cell phone number, and they're in — no app, no account, no password. From there, the business can send welcome offers and VIP club alerts straight to that list.
And every text is worth opening: points build toward a free reward, tracked under a running "My Perks" list of what's active and what's already redeemed — no app required to check either one.
What we built
One phone number, turned into a full program.
02 · Business Texting Setup
A number and an identity a business configures itself.
A business sets up its own texting info — assigned a custom phone number — so every message a customer gets clearly comes from them, not from Stick. No POC dependency.
03 · Draft & Send
Welcome offers and VIP alerts, sent straight to the list.
A business drafts and sends SMS and MMS messages directly to the customers who signed up — a welcome offer the moment someone joins, a VIP club alert when it matters. AI tools are available to help businesses draft compelling messages that maximize conversion.
04 · Loyalty Points & Rewards
A reason to open the next text, without opening an app.
Every visit builds toward something: a points bar that fills up toward a free reward, and a running "My Perks" list showing what's active and what's already been redeemed.
05 · Apple Wallet
Rewards that live next to the boarding pass, not a sixth app.
A customer can add their perks straight to Apple Wallet, so their progress toward a reward sits on the same screen as everything else they already carry.
06 · Data Ownership
The business owns all of their data
No long-term tie to Stick, business owns their data and can take it with them.
01/06
The pitch
As easy as Instagram. But better with a direct customer relationship.
No hardware to install. No app for a customer to download. No long-term commitment for a business to sign. Set up a code, start texting.
Why we built this ourselves
Every other case study on this page is client work. Stick is the same discipline, turned on ourselves.
Product, design, engineering, and product operations under one roof, shipping something we'd want to run if we owned the shop down the street — not a client's brief, our own bet.
That's the pitch to anyone reading this as an RFP: we don't just build platforms like this. We use one, every day, that we built and are still building.
Stick — FAQ
Who built Stick?
Slytrunk. Stick is Slytrunk's own B2B SMS/MMS platform — product design, platform build, brand and marketing site — and Slytrunk is its first customer.
What is Stick?
A way for a business to turn a phone number it already owns into a direct line to its customers. A customer scans a code at the counter, enters a first name, a birthdate and a cell phone number, and they are in — no app, no account, no password.
How do customers sign up for a business's texts?
Every business on Stick gets a unique QR code. A customer scans it and enters a first name, birthdate and cell number. There is nothing to download, and the business is assigned a custom phone number so every message clearly comes from them rather than from Stick.
Does Stick include loyalty points and rewards?
Yes. Points build toward a free reward, tracked under a running "My Perks" list showing what is active and what has already been redeemed. Customers can add perks straight to Apple Wallet, so progress sits on the same screen as everything else they already carry.
Does a business own its customer data on Stick?
Yes. There is no long-term commitment to Stick — a business owns all of its data and can take it with them.
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